Oaxaca Challenge

Objective: 
To study and develop the concept of "15 minutes city" for the city of Oaxaca, Mexico. Identifying the current signs and trends that relate to the context in order to propose a future scenario.
 
Key challenge:

The concept has been developed in Europe, but in Latin America the context and situation are very different. 

​

Tools:

Qualitative and quantitative research · Interviews with citizens of oaxaca · Territorial and cultural desk research · Micro and macro trends · User journey · The futures archetypes framework · Artificial intelligence images

​

Final project of the postgraduate degree in trends and cool hunting, part of the Master of research for design and innovation at ELISAVA University. It was developed during three months at the campus in Barcelona, Spain.