Rapifon Cell phones at small payments

A visual identity was developed for a project that sells smartphones on credit or deferred payments to a low-income sector.

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Inspired by the design thinking methodology I created the brand using the following stages :

1. Research and empathy

2. Definition and conceptualization

3. Ideation and design

4. Look and feel of the brand and the prototyping

 

Objective:

Development of an image identity that sells smartphones by credit or deferred payments for a low-income sector. 

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Roll:

Developer and manager of the complete project in all its stages.